Government experts often say that because they’re writing technical or complex content for a specialist audience, they do not need to use plain English. The main purpose of GOV.UK is to provide information - there’s no excuse for putting unnecessarily complicated writing in the way of people’s understanding. This helps people find what they need quickly and absorb it effortlessly. Good online content is easy to read and understand. I know what to do next/my fears are allayed/I do not need anything elseĪ website only works if people can find what they need quickly, complete their task and leave without having to think about it too much. I can find the page with the answer easily – I can see it’s the right page from the search results listing When you write for the web, start with the same question every time: what does the user want to know?Īn individual’s process of finding and absorbing information on the web should follow these steps. People do not usually read text unless they want information. Publish only what someone needs to know so they can complete their task. follow the Government Digital Service (GDS) style guide and writing guidanceĭo not publish everything you can online.Our guidance on writing for GOV.UK is based on research into how people read online and how people use GOV.UK. This means that the best approach when writing for the web is different from writing for print. People read differently on the web than they do on paper.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |